Tag Archives:
Story Structure

June 15, 2019

If Your Story Doesn’t Fit – Don’t Use it

There are all kinds of stories: long and short, dramatic and comedic, business and personal. Some stories are big dramatic stories with strong emotions and powerful lessons. Others are smaller stories that simply illustrate a lesson learned from a moment in time. While all stories are not equal, all stories can be appropriate, relevant, and […]

May 31, 2019

What’s Your Story Strategy? Business Storytelling for Leaders, Sales and Marketing

By Doug Stevenson, CSP ©2019 All Rights Reserved When you go shopping at a shopping center or mall, there are a couple of large brand name stores that are called Anchors. These stores are strategically positioned at prime locations in the mall or shopping center. Positioned between these anchors are the smaller stores and restaurants. […]

May 29, 2019

Inspirational Storytelling – Storytelling in Business Skills

As a executive and leader, one of your roles is that of inspirational speaker. You are the one person that people look to to make sense of the changes taking place in your organization. You’re the tip of the spear. Was there a course on inspirational speaking at your college or university? How about in […]

May 29, 2019

Corporate Storytelling – Storytelling in Business

Depending on the client and the event, I use stories that can be targeted towards lessons that are applicable in leadership, sales, marketing, fundraising or inspiration. The needs of the client determine what stories I use. My client’s audience isn’t interested in something that happened to me, unless I can relate it to their current […]

December 6, 2018

Talk Like TED – 10 Things You Need to Know to Give a TED Talk

One day in 2009, I was sitting in my office, checking email, and there was one from from my friend Sarah Michel. She asked me if I’d seen a TED talk by Jill Bolte Taylor called My Stroke of Insight. In her email, she asked if I’d coached Jill on her talk, because Jill seemed […]

June 12, 2018

The Peanut Butter Principle

She was my first dog. A rescue. I got her when she was just six weeks old – a cute little black Labrador Retriever puppy.  I named her Jaya and we went everywhere together. The year was 1981. I was trying to make it as an actor in Hollywood and it wasn’t going well. The […]

May 25, 2018

Develop Your Story with the Nine Steps of Story Structure

Develop Your Story with the Nine Steps of Story Structure by Doug Stevenson Great storytellers don’t just hope to get lucky. They spend significant time choosing the right story and crafting it for maximum impact. Many speakers and presenters spend far more time building boring PowerPoint slide decks than they do crafting their stories. But […]

April 10, 2018

What’s Your Story: Find Your Stories with the Story Safari System

In this webinar workshop you’ll learn how to find stories in everyday situations. You don’t need a life-threatening event to have a powerful story. The trick is to know what to look for, where to look for it and how to determine if the story is worth telling. Join Doug as he leads you on […]

April 10, 2018

Storytelling at Work: Internal Business Presentations – How to Make an Emotional Connection and Get Your Point Across

Internal presentations at work can make or break a career. They not only communicate your content, but they also highlight your leadership ability and future potential. The ability to present yourself with confidence, poise and professionalism is essential to your success. It helps you get the buy-in you need when you make proposals or go […]

May 16, 2017

Storytelling and Brain Science

What is Story Theater? Story Theater is the science of the art of storytelling and humor for business presentations. In This Issue: “Storytelling and Brain Science: This is Your Brain on Story“ by Doug Stevenson Client List: Book Doug for The Power to Persuade – The Magic of Story or for Aikido Selling -Sell it […]