March 22, 2007
Podcast on Business Week.com
I was recently interviewed for a Podcast (downloadable audio) on businessweek.com. The subject was the use of stories in sales.
In this interview, I discuss how strategically chosen and crafted stories stimulate imagery and emotion to overcome objections and close more sales.
To listen to my interview, go to Businessweek.com and download it.
For more information on my training program and keynote on using stories to increase sales, visit Sell It With A Story.