May 29, 2019
Inspirational Storytelling – Storytelling in Business Skills
As an executive and leader, one of your roles is that of inspirational speaker. You are the one person that people look to to make sense of the changes taking place in your organization. You’re the tip of the spear. Was there a course on inspirational speaking at your college or university? How about in your MBA program? Did they teach you how to make an emotional connection with your employees and lift their spirits? I didn’t think so!
The most powerful vehicle you have to inspire people is a great story. Here are some tips and techniques to help you be more persuasive and inspirational in your next big presentation.
Mistakes, Failures and Small Disasters
Finding stories to tell that are relevant and engaging is simple. Stories revolve around moments: big moments, small moments, and meaningful moments. I call these “meaningful moments” M&M’s.
Garrison Keillor, the host of A Prairie Home Companion on NPR radio, says that “your best stories are about mistakes, failures and small disasters”. In the context of my Nine Steps of Story Structure, I call these “obstacles”. They can be big obstacles, like a life-threatening illness or a tragic event; or small obstacles, like a misunderstanding or getting stuck for two hours in traffic on the way to an important meeting.
Think about your life over the last six months. Did any challenges or obstacles cross your path? Were there things that didn’t go according to plan: big things, little things, important things? Now go farther back. Go on a story safari and recall those moments that were difficult at the time, but in retrospect, they taught you valuable life lessons.
The mistake, failure or small disaster is the obstacle that gives your story tension and infuses it with emotion. Think of “the moment” that you encounter the obstacle as the pivot point of your story. This moment causes you to make choices about what to do next. I call this “The Iceberg Moment.” In the story of the Titanic, everything was going along fine, until the ship encountered the iceberg. If there hadn’t been an iceberg, we wouldn’t have a story worth telling – it would be a boring story about a big cruise ship that got where it intended to go.
The Event Doesn’t Have to Be Tragic
Iceberg aside, the moments that make for a great story don’t have to be profound or dramatic. Most of the stories my coaching clients bring to me to help them with are about everyday events and situations. They’re about things that go sideways at home, at work and everywhere in between.
The power of story lies not in the event, but in finding the meaning in the moment. Often, the story and the lesson-learned turn out to be metaphors. You don’t have to have an interaction between a leader and an employee to have a story about good leadership. The story could be about hiking, traveling, or coaching a little league team, as long as the lesson learned from overcoming the obstacle or crisis is relevant to the business at hand.
Here are a few examples of lessons from stories that are metaphors:
- “Get back on the bike,” is a metaphor for picking yourself up after a product launch doesn’t go as planned.
- “Run your own race,” is a metaphor for being authentic to who you are rather than trying to be someone else.
- “Take the stairs,” is a metaphor for not taking the easy path.
Find the Meaning in the Moment
Just last week I went into a store to purchase something. As I was standing in line at checkout, the person in front of me paid for his purchase and left the store. As I was checking out and paying for my purchase, the man came back into the store, walked up to the clerk and said, “You gave me too much change,” and handed him a dollar bill.
The clerk who had made the mistake was dumbfounded. The guy standing behind me said, “At least someone is still honest.”
It was a nice moment. What meaning can you find in this moment? How could you use that story in a business presentation? What lesson can be learned? What could the metaphor “Bring back the dollar bill” signify in your business environment?
Look for Turning Point Moments
I can vividly remember a moment in my life, from over 30 years ago. I was in rehearsal for a Shakespeare play, All’s Well That Ends Well. I was 33 years old and had been acting for 14 years at that point and had yet to make much headway in Hollywood. I was a typical young struggling actor. No one in the cast was being paid in this production.
As I looked across the stage, my eyes settled on a couple of men in their late 50’s who had small roles as dukes and magistrates. In that moment, I made the decision never to be a 50-year-old actor working for free.
That was a turning point moment in my life. From that moment forward, my life took on a new direction. A year later, I left Hollywood, relocated to Colorado Springs, and became a realtor. During 11 years in real estate, I became successful, bought my first house, met my future wife, and discovered the profession of speaking.
All’s Well That Ends Well, indeed!
Turning point moments happen to you and me all the time. What really counts, though, is more than the moment itself – it’s your ability to find the meaning in the moment. Stories are teaching tools. When told with elegance and craft, they bring meaning to life. They help people see new possibilities and alternative choices.
Stories have the ability to make sense of the seemingly random obstacles, pernicious pitfalls and happy coincidences that insert themselves into our daily lives. They teach us how to live.
All Stories Are About Change
In the end, all stories are about change of some sort: change that is forced upon us by outer circumstances, like car accidents, health challenges and hurricanes; or change that takes place within us, such as the decisions we make about how we want to live our lives.
Our lives pivot one way or the other at moments of change and choice. If you want to serve the needs of your audience, employees and stakeholders, you simply have to find the meaning in these moments.
Consider the moments of change and choice you have faced over the course of your life and career. Were they challenging, painful or just plain frustrating? Regardless of how big or small the moments are, your job is to find the meaning in the moment, and share that story.
Find a New Perspective
My role, as a storytelling speaker, trainer and coach, is to help leaders become the wise men and women their employees expect them to be. I help them become the Yoda in their organization who challenges people to consider a new perspective in a compelling way. Together we identify and craft relevant stories that can change hearts and minds.
When I’m hired to give a keynote at a conference or meeting, I’m often preceded by a high-level executive. As I watch a CEO clicking through dense PowerPoint slides filled with bullet points, charts and graphs, I often turn my attention to the audience. I’m watching to see if they’re engaged or bored.
Far too often, the CEO has lost their audience. They’ve failed at the most important job of a leader – inspiration. If you know you can be more engaging and inspiring, let’s talk.