Category Archives:
Storytelling in Business

June 15, 2019

If Your Story Doesn’t Fit – Don’t Use it

There are all kinds of stories: long and short, dramatic and comedic, business and personal. Some stories are big dramatic stories with strong emotions and powerful lessons. Others are smaller stories that simply illustrate a lesson learned from a moment in time. While all stories are not equal, all stories can be appropriate, relevant, and […]

May 31, 2019

What’s Your Story Strategy? Business Storytelling for Leaders, Sales and Marketing

By Doug Stevenson, CSP ©2019 All Rights Reserved When you go shopping at a shopping center or mall, there are a couple of large brand name stores that are called Anchors. These stores are strategically positioned at prime locations in the mall or shopping center. Positioned between these anchors are the smaller stores and restaurants. […]

May 29, 2019

Inspirational Storytelling – Storytelling in Business Skills

As a executive and leader, one of your roles is that of inspirational speaker. You are the one person that people look to to make sense of the changes taking place in your organization. You’re the tip of the spear. Was there a course on inspirational speaking at your college or university? How about in […]

May 29, 2019

Corporate Storytelling – Storytelling in Business

Depending on the client and the event, I use stories that can be targeted towards lessons that are applicable in leadership, sales, marketing, fundraising or inspiration. The needs of the client determine what stories I use. My client’s audience isn’t interested in something that happened to me, unless I can relate it to their current […]

June 12, 2018

The Peanut Butter Principle

She was my first dog. A rescue. I got her when she was just six weeks old – a cute little black Labrador Retriever puppy.  I named her Jaya and we went everywhere together. The year was 1981. I was trying to make it as an actor in Hollywood and it wasn’t going well. The […]

May 16, 2017

Storytelling and Brain Science

What is Story Theater? Story Theater is the science of the art of storytelling and humor for business presentations. In This Issue: “Storytelling and Brain Science: This is Your Brain on Story“ by Doug Stevenson Client List: Book Doug for The Power to Persuade – The Magic of Story or for Aikido Selling -Sell it […]

May 15, 2017

Influence Anyone – Storytelling for Leaders and Executives

When you give a speech or presentation: Do people look forward to hearing you speak? Do you engage the complete and total attention of your audience? Do you inspire confidence in leadership? You can lead, engage and inspire, all at the same time, when you learn the secrets to becoming a better storyteller. Mistakes, Failures […]

May 15, 2017

Storytelling That Sells

It’s been said that people buy on emotion and rationalize their decision with logic. A study done at University of Florida revealed the following: “The national study of 23,168 people shows that no matter what people may presume, feelings and emotions, not Spock-like logic, drive consumers to make even big-ticket purchases,” said Jon Morris, an […]

May 15, 2017

How to Craft a Compelling Story with The Nine Steps of Story Structure

Have you ever watched a movie that was too long, lost your interest or just didn’t work? How about a movie that was three hours long, but you were so engaged that you didn’t want it to end? What’s the difference between a movie that works and one that doesn’t? Great storytelling structure. That’s what […]

February 22, 2016

Should You Memorize Your TED talk?

Does Memorization Help or Hurt Your Speech? Early on in my speaking career, I was getting booked fairly consistently with a speech called, The Positive Power of Change. That keynote was filled with a number of stories, including my signature story, the Streaking Story. It was exciting to know that I had a speech that […]