Category Archives:
Leadership Development Training

July 1, 2019

Business Storytelling – The Hybrid Story

Depending on the client and the event, I use stories that can be targeted towards lessons that are applicable in leadership, sales, marketing, fundraising or inspiration. The needs of the client determine what stories I use. My client’s audience isn’t interested in something that happened to me, unless I can relate it to their current […]

June 19, 2019

How Storytelling Can Heal an Emotional Wound

I was starting to panic and I didn’t understand why. I got more and more nervous and upset as the day progressed. But why? The story I was going to tell at a local comedy club was one I’d been telling for over 15 years.  This is the the story of how telling a story […]

June 15, 2019

If Your Story Doesn’t Fit – Don’t Use it

There are all kinds of stories: long and short, dramatic and comedic, business and personal. Some stories are big dramatic stories with strong emotions and powerful lessons. Others are smaller stories that simply illustrate a lesson learned from a moment in time. While all stories are not equal, all stories can be appropriate, relevant, and […]

May 31, 2019

What’s Your Story Strategy? Business Storytelling for Leaders, Sales and Marketing

By Doug Stevenson, CSP ©2019 All Rights Reserved When you go shopping at a shopping center or mall, there are a couple of large brand name stores that are called Anchors. These stores are strategically positioned at prime locations in the mall or shopping center. Positioned between these anchors are the smaller stores and restaurants. […]

May 29, 2019

Inspirational Storytelling – Storytelling in Business Skills

As a executive and leader, one of your roles is that of inspirational speaker. You are the one person that people look to to make sense of the changes taking place in your organization. You’re the tip of the spear. Was there a course on inspirational speaking at your college or university? How about in […]

May 29, 2019

Corporate Storytelling – Storytelling in Business

Depending on the client and the event, I use stories that can be targeted towards lessons that are applicable in leadership, sales, marketing, fundraising or inspiration. The needs of the client determine what stories I use. My client’s audience isn’t interested in something that happened to me, unless I can relate it to their current […]

December 6, 2018

Talk Like TED – 10 Things You Need to Know to Give a TED Talk

One day in 2009, I was sitting in my office, checking email, and there was one from from my friend Sarah Michel. She asked me if I’d seen a TED talk by Jill Bolte Taylor called My Stroke of Insight. In her email, she asked if I’d coached Jill on her talk, because Jill seemed […]

June 12, 2018

The Peanut Butter Principle

She was my first dog. A rescue. I got her when she was just six weeks old – a cute little black Labrador Retriever puppy.  I named her Jaya and we went everywhere together. The year was 1981. I was trying to make it as an actor in Hollywood and it wasn’t going well. The […]

January 16, 2015

Storytelling Skills – Body Language Speaks

Joel had been chosen by his team to be the one to give a presentation in front of a small review committee. His would be one of ten 30-minute presentations that day. A lot was riding on his presentation so he had to nail it. His team was depending on him. As I watched him […]

January 14, 2015

Storytelling in Business – The Hybrid Story

Depending on the client and the event, I use stories that can be targeted towards lessons that are applicable in leadership, sales, marketing, fundraising or inspiration. The needs of the client determine what stories I use. My client’s audience isn’t interested in something that happened to me, unless I can relate it to their current […]