Articles

August 1, 2019

Standing Ovation Storytelling Skills for Storytelling in Business

The word storytelling is misleading. The best storytellers don’t simply “tell” stories. They make their story come alive with physical animation, vocal interpretation and real emotion. In other words, they move beyond story-telling to Story Theater.

Back in 1995, when I was first getting into the professional speaking business, I was doing presentations around town to various service clubs and networking groups. I talked about communication and presentation skills. Having been an actor for 25 years, I was comfortable at the front of the room. I was funny and spontaneous and had some good content. People told me I was a good speaker and that I told good stories. And then one night, I had a breakthrough.

The Breakthrough Moment (more…)

July 1, 2019

Business Storytelling – The Hybrid Story

Depending on the client and the event, I use stories that can be targeted towards lessons that are applicable in leadership, sales, marketing, fundraising or inspiration. The needs of the client determine what stories I use. My client’s audience isn’t interested in something that happened to me, unless I can relate it to their current situation.

My stories serve as metaphors for a problem or challenge that the organization as a whole, or the individuals in my audience, might be dealing with.

The stories that work best are what I call “hybrid stories”. They start out as personal stories that take place in a non-business setting, and then they transition into a business application. You can think of it as part one and part two of a story. (more…)

June 26, 2019

Seek Significance – Not the Standing Ovation

I’m pleased to announce that I have NOT been awarded anything lately. I’m not in the Top Ten of any list. I am not a #1 Best Selling Author. I am not the world’s top sales or leadership coach. I have not won any meaningful awards and do not have a lot of designations after my name. Accolades and accreditation have never been goals of mine. (more…)