Articles

July 1, 2019

Business Storytelling – The Hybrid Story

Depending on the client and the event, I use stories that can be targeted towards lessons that are applicable in leadership, sales, marketing, fundraising or inspiration. The needs of the client determine what stories I use. My client’s audience isn’t interested in something that happened to me, unless I can relate it to their current situation.

My stories serve as metaphors for a problem or challenge that the organization as a whole, or the individuals in my audience, might be dealing with.

The stories that work best are what I call “hybrid stories”. They start out as personal stories that take place in a non-business setting, and then they transition into a business application. You can think of it as part one and part two of a story. (more…)

June 26, 2019

Seek Significance – Not the Standing Ovation

I’m pleased to announce that I have NOT been awarded anything lately. I’m not in the Top Ten of any list. I am not a #1 Best Selling Author. I am not the world’s top sales or leadership coach. I have not won any meaningful awards and do not have a lot of designations after my name. Accolades and accreditation have never been goals of mine. (more…)

June 19, 2019

How Storytelling Can Heal an Emotional Wound

I was starting to panic and I didn’t understand why. I got more and more nervous and upset as the day progressed. But why? The story I was going to tell at a local comedy club was one I’d been telling for over 15 years. 

This is the the story of how telling a story healed a deep and painful emotional wound. 

Back in 2012 I participated in a local evening of storytelling called The Story Project. The theme for the evening was Actors, and because I was a professional actor for 16 years in Chicago and Hollywood, I was invited to tell a story. (more…)