January 14, 2015

Storytelling Workshop – Why You Need a Story Coach

Your story has the potential to inspire and motivate. With a story coach, it can achieve it’s potential.

When I was living in LA in the 1970’s, I decided that if there was ever a place to own a convertible sports car, LA was the place. So I bought a 1972 green MGB sports car. It was a really nice ride with a stick shift and lots of power.

During that time, I used to drive to Chicago to spend time with my family for Christmas.  For some reason, my MGB wasn’t running well by the time I got to Chicago. The problem was the duel-carburetors and for some unknown reason, I thought I could adjust them.

I got out the manual and started to read about tuning up my engine and adjusting the carburetors. After an hour or two of fiddling, I had succeeded in making the problem worse. It was so bad that the engine wouldn’t run at all, and I had to have it towed to a shop.

I don’t know what I was thinking. There are people who work on foreign cars for a living and here I was, a total ignoramus when it comes to cars, trying to do it myself. In the end, I had to take it to a specialist who was able to fix the problem – and he did it in a jiffy.

One of the things that has held me back over the years is thinking I can save money by doing things myself. I’ve had to learn this lesson over and over. When it comes to investing in the next level of anything that will help me in my business, I need to hire someone who specializes in that area of expertise. Every dollar that I’ve spent on coaching, web design, technology, graphic design, photography, video production, licensing attorneys, etc., has been worth it, ten times over.

Which leads me to you and your stories. Are you aware that a well told story can make you money? It’s true. Stories are products. They sell you, your ideas and your business proposition. If people buy your story, they will likely buy whatever else you are selling.

If your desire is to be a professional speaker, one great story can be the basic building block of an entire speaking business. In my case, my streaking story was the springboard for the first five years of my keynote speaking business. It not only got me hired to do hundreds of keynotes, it was the story that led to the development of The Story Theater Method and the Story Theater Retreats.

Back in 1996, my Story Theater Retreat students were primarily professional speakers and people who wanted to be professional speakers. Over the years, the participant profile expanded to include corporate trainers and HR professionals, coaches, entrepreneurs, and business professionals who wanted to be more confident and compelling giving speeches and presentations.

If you’re a leader in your organization, or want to move up the ladder to the next level of leadership, your ability to influence and engage peoples’ attention with a compelling story can make the difference. One of my students was in a competition for Angel Investment funds for a Silicon Valley startup. Using the story he worked on in The Story Theater Retreat, he won the competition and raised over $20 million dollars.

Do you have a million dollar story that isn’t paying off because you don’t know how to take it to the next level? Perhaps you’re thinking that you can fix it yourself and save the money of going to a coach. In my experience, hiring a professional always pays huge dividends.

I should never have tried to tune up my MGB. It required someone who worked on MGBs all the time to make it hum.

I’m a story “Tune-Up” specialist. I can take your story and make it a million dollar story. Storytelling is an art and a science. Great storytelling looks simple, but it’s not easy. The magic is in the details. It’s as much about story crafting as it is about story telling. The telling is easy, if the crafting is sound.

One quick and easy was to accelerate your storytelling competence and skills is to attend my Story Theater Retreat. The Retreats take place in Tucson, Arizona. You’ll be one of only four students who have decided that they need to take their speaking skills to the next level. All you need to prepare for the Retreat is one story. We even send you preparation guidelines for that story and provide a 30-minute pre-retreat coaching call to help you get prepared for the experience.

The retreat truly is an experience. You are on your feet telling stories and being coached as you’ve never been coached before. Here are a couple of comments that will give you a sense of the retreat.

“I will say that out of all the courses I have been to, this one has far exceeded others. It challenges you, is a lot of fun and you will learn something about yourself.”  John Tobin, Software Development Manager, eBay

“The size of the group of the Story Theater Retreat really worked. It allowed the right amount of personal work and also gave room to breathe and learn from others. This was not just a seminar. It was an experience of a lifetime.”  Nicole Brandes, speaker and author, Switzerland

The Story Theater Retreats are scheduled based on the collaborative scheduling method. That means we need you to tell us when you are available to spend 2.5 days with us. When we find three or four people who have the same availability, we call it a “go”.

Expect to be challenged to be your best. Know that you will grow your skills and expand your speaking power and presence. Prepare to leave the retreat renewed, rejuvenated and ready to take on your next speaking opportunity with a “wait till they get a load of me” attitude.

If I were to tell a friend about the Retreat experience, I would mention the power of touching someone’s heart through storytelling, and not just telling a story, but also making a point. Doug’s method is powerful and can change the way we present.  Tim Darnell, VP, Con Agra Foods

“If you want to take your public speaking to the next level, this is the retreat for you.  Why be average when you can be great?  Everyone can be interesting and funny, you just need to learn how to bring it out.  Doug will help you. He’s a masterful coach. Don’t miss this opportunity to be the best you can be.”  Jene Ferrarer, Director, Project Management R & D, Abbott Medical Optics

“OMG. Right after attending your retreat, I presented a 40-minute talk at the CLO Exchange and I killed it.  I told three stories using your Story Theater Method. At least four people stopped me in the hallways over the next two days to say how much they liked the stories. There were three days of talks and no one else was using this delivery method. I felt sorry for them.”  Rich Hazeltine, Zappos

People come to you for your area of expertise. They pay good money for your wisdom and experience. People who want to be amazing storytellers come to me for story coaching. I’ve been doing it for twenty years. I make good speakers great speakers and ordinary storytellers, masterful storytellers.

Do you want career advancement or professional development? Do you want more bookings as a speaker? Amazing storytelling can be the way. Whether you want to be a speaker, a better leader, or to build your business, one great story can get you where you want to go.


Doug Stevenson, CSP, works with individuals and organizations to help them identify and tell inspiring stories that make a point, teach a lesson or sell a product or service. He is the president of Story Theater International, a Tucson, Arizona based consultancy. He is the creator of The Story Theater Method and the author of the book, Doug Stevenson’s Story Theater Method and the Next Level Video eLearning Series.

His has delivered keynote speeches, workshops and training courses on storytelling and story selling for clients in 16 countries including Aetna, Abbott Labs, Amgen, Caterpillar, Con Agra Foods, Deloitte, Google, Genentech, Hewlett Packard, Lockheed Martin, Microsoft, Oracle, Volkswagen, Verizon, The Nickelodeon Channel, The Department of Defense, The National Education Association and many more.

To inquire about Doug’s availability email: deborah@dougstevenson.com

Doug can be reached at 1-719-310-8586. Learn more about how Doug can help you tell your story, attend a Story Theater Retreat, purchase the book, eBook or Story Theater audio six pack, and sign-up for the free Story Theater newsletter at: www.storytelling-in-business.com.


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