Persuasive Selling - Sell It with a Story

• Do your salespeople know what objections they're going to hear when they walk in the door?
• Do they try to overcome them with features and benefits, facts and data?
• Would you like to help them improve their closing ratio and sell more?
• Do you want a competitive advantage that only you can offer?

When you’ve only got one shot at making a positive impression and insuring that you make the sale, your message and presentation need to be the best. In this program, you’ll learn how to use strategically chosen stories to overcome resistance and answer questions.

You’ll discover how the right story, crafted correctly, can shift the conversation in a way that overcomes the objection. Logic seldom overcomes logic.

By using Doug's proven selling with stories techniques, you'll be able to connect with your prospect on a deeper level. By carefully choosing specific content elements in the proper sequence, you’ll build a sales presentation that educates your buyers about your product while motivating them to buy from you. Your sales presentation will leave a lasting impression and insure that you are the salesperson with the signed contract.

Watch a preview of Persiasive Selling.

In this program you will learn how to use “Success Stories” to:

• Build rapport
• Overcome an objection
• Clarify a question
• Create emotional triggers
• Use your prospects imagination to stimulate involvement and participation
• Take your prospect on a “test-drive” of your product or service
• Make a one-on-one or formal presentation
• Replace PowerPoint slides with stories
• Compile a data bank of Success Stories

"As a professional speaker I have worked with Doug, but more importantly, I have sent non-speaking professionals to his workshop. We need them to be comfortable telling stories that help sell our services. Doug pushed them beyond their normal comfort zones, and now they think telling stories to prospects is easy."
Steve Epner, President, BSW CONSULTING, INC